Rides, houses, power tools: You can share almost anything today, and the number of people sharing is growing every day. If you’re a company that only sells to consumers and doesn’t help them share, you may want to rethink your plans.
We are in the midst of a great shift from entrenched competitive habits to a cooperative future. As this article points out, businesses that don’t choose to explore cooperative solutions will likely be left behind. In fact, many futurists and scientists agree, our survival as a species may likely depend on our ability to adapt to more collaborative habits.